Monthly Archives: August 2009

Pesquisa da F/Nazca deveras interessante.

sl1sl2sl3

Aspas de Hugo Rodrigues, VP de criação da Publicis, tiradas do Blog do Adonis:

“A idéia é trazer um novo diretor de arte sem a função de direção. Nosso objetivo agora é focar totalmente na geração de resultados para os clientes, conforme exige o atual mercado brasileiro”, explicou Rodrigues. Segundo ele, o mercado está mudando e procurando profissionais com esse perfil.”

Porra, alguma vez o mercado não exigiu “geração de resultados”??? Porra, como que nego fala isso sem nem pesar a consciência?? Em homenagem à tão perspicaz visão, ele está de volta:

miopia

Continuando os posts sobre data visualization, conheçam Cristopher Baker, um artista foda.

Project Website: christopherbaker.net/projects/mymap/

Email became an integral part of my life in 1998. Like many people, I have archived all of my email with the hope of someday revisiting my past. I am interested in revealing the innumerable relationships between me, my schoolmates, work-mates, friends and family. This could not readily be accomplished by reading each of my 60,000 emails one-by-one. Instead, I created My Map, a relational map and alternative self portrait. My Map is a piece of custom designed software capable of rendering the relationships between myself and individuals in my address book by examining the TO:, FROM:, and CC: fields of every email in my email archive. The intensity of the relationship is determined by the intensity of the line. My Map allows me to explore different relational groupings and periods of time, revealing the temporal ebbs and flows in various relationships. In this way, My Map is a veritable self-portrait, a reflection of my associations and a way to locate myself.

Manuel Lima, curador do visualcomplexity fala sobre  toda a beleza e complexidade da Data Visualization.


VisualComplexity.com (VC) is a unified resource space for anyone interested in the visualization of complex networks. With over 600 projects, the goal is to leverage a critical understanding of different visualization methods, across a series of disciplines, as diverse as Biology, Social Networks or the World Wide Web.

This talk will leverage the existing pool of knowledge from VC to convey a current portrait of network visualization. It will illustrate some of its current trends and representation methods, and explore the reasons behind the recent outburst. It will highlight some seminal executions and finalize with the exaltation of interactivity as the key measure of cognition in Information Visualization, by presenting a series of interaction design principles for exploring complex networks.

Manuel Lima is an interaction designer, researcher and founder of VisualComplexity.com. He holds a BFA in Industrial Design and a MFA in Design+Technology from Parsons School of Design, New York.

During the course of the MFA program Manuel worked for Siemens Corporate Research Center, the American Museum of Moving Image and Parsons Institute for Information Mapping in research projects for the National Geo-Spatial Intelligence Agency.

Abaixo o slide da apresentação.

Acabei de descobrir que o complexo e caótico conjunto de dados e redes podem ser unidos e expressos através de gráficos ordenados, elegantes e hipnoticos. É um tanto sedutor, por isso esse assunto teve a obrigação de ser meu primeiro post depois de um longo tempo. Em certa medida, no entanto, esta elegância que torna a visualização de dados tão imediatamente convincente, também representa um desafio. É possível que a tradução de dados, redes e relações em beleza visual torne-se um fim em si mesmo e se categorizare como um objeto de arte? Só o tempo poderá responder.

Malditos!

Além de parabenizar a mulher e suas cirurgias plásticas, o responsável pela trilha merece os seus parabéns pela mais perfeita harmonia entre música e imagem que seus olhos já testemunharam.

Via Sedentário. Inclusive a piada sem graça do título do post.

“To perfect things, speed is a unifying force,” the race-car driver Michael Schumacher has said. “To imperfect things, speed is a destructive force.”

Schumacher tirando onda! Li isso em uma boa matéria do Wall Street Journal, “A Manifesto for Slow Comunication“:

The boundlessness of the Internet always runs into the hard fact of our animal nature, our physical limits, the dimensions of our cognitive present, the overheated capac­ity of our minds.

Progress, since the dawn of the Industrial Age, is supposed to be a linear upward progression; graphs with upward slopes are a good sign.

O problema é que nosso cérebro não respeita a mesma progressão geométrica:

But only two things grow indefinitely or have indefinite growth firmly ensconced at the heart of their being: cancer and the cor­poration. For everything else, especially in nature, the consum­ing fires eventually come and force a starting over.

In the past two decades, we have witnessed one of the greatest breakdowns of the barrier between our work and per­sonal lives since the notion of leisure time emerged in Victorian Britain as a result of the Industrial Age. It has put us under great physical and mental strain, altering our brain chemistry and daily needs. It has isolated us from the people with whom we live, siphoning us away from real-world places where we gather. It has encouraged flotillas of unnecessary jabbering, making it difficult to tell signal from noise. It has made it more difficult to read slowly and enjoy it, hastening the already declining rates of literacy. It has made it harder to listen and mean it, to be idle and not fidget.

Many of the values of the Internet are social improvements—it can be a great platform for solidarity, it rewards curiosity, it enables convenience. This is not the mani­festo of a Luddite, this is a human manifesto. If the technology is to be used for the betterment of human life, we must reassert that the Internet and its virtual information space is not a world unto itself but a supplement to our existing world, where the following three statements are self-evident.

There is a paradox here, though. The Internet has provided us with an almost unlimited amount of information, but the speed at which it works—and we work through it—has deprived us of its benefits.

Aí vem um parágrafo que precede as aspas do Schumacher:

The speed at which we do something—anything—changes our experience of it. Words and communication are not immune to this fundamental truth. The faster we talk and chat and type over tools such as email and text messages, the more our com­munication will resemble traveling at great speed. Bumped and jostled, queasy from the constant ocular and muscular adjust­ments our body must make to keep up, we will live in a constant state of digital jet lag.

Catastrófico, né? E verossímil também. O artigo termina com uma sugestão:

To do this, we need to uncouple our idea of progress from speed, separate the idea of speed from effi­ciency, pause and step back enough to realize that efficiency may be good for business and governments but does not always lead to mindfulness and sustainable, rewarding relationships.

Porra, isso é MUITO FODA:

To do this, we need to uncouple our idea of progress from speed, separate the idea of speed from effi­ciency

Tava lendo dois textos sobre mais um problema para a Crispin. Além de perder clientes como Volkswagen e Nike, eles ainda se valeram do “crwodsourcing” para criar uma marca de um outro cliente, o que deu mó merda, os designers não gostaram nem um pouco. É só ir no site dos caras pra entender o que eu estou falando. O problema mais recente é com o Burger King, que não anda lá muito satisfeito com o desempenho de vendas. E o pior: o McDonald’s vai de vento em popa.

Between 2003 — the year before Burger King hired Crispin as agency of record — and 2008, Burger King’s share of the burger-chain market fell to 14.2% from 15.6%, according to Technomic, while McDonald’s share rose to 46.8% from 43.6%. McDonald’s has posted average annual sales growth of 6.3% compared with BK’s 2.9% gain during that period.

O cliente, é claro, culpa a agência e seus comerciais freaks e fodas. Mais aí ergue-se uma voz lúcida e arremata:

Advertising is a weak lever to effect change in a sprawling, franchised operation like Burger King. Why? First off, one of McDonald’s historically brilliant moves was to own the land that its franchises sit upon–and to lease that land back to the franchise operator. Burger King–and most of its other competitors–don’t have that arrangement. And that matters because as the land owner, McDonald’s has leverage in redesigning its stores that its competitors sorely lack.

Entenda um pouco mais o brilhantismo da estratégia do McDonald’s:

“…they developed a unique relationship with the franchisees which is based on the fact that McDonald’s owns the land and building for all the franchise units. They in essence rent the business to the franchisee for a per cent of the gross sales of the unit. The beauty of this concept is that the interest of the franchisee and McDonald’s are absolutely intertwined, the better the franchisee does, the better McDonald’s does.”

Palmas pro Ronald, porra! Que do caralho, como q eu nunca tinha lido essa porra antes??

Voltando ao episódio da Crispin com o Burger King:

But their current woes have far more to do with structural weaknesses in the business, than their ads. And that’s really the thing with ad agencies: They might promise a turnaround, but they seldom have the right conditions to pull one off. A turnaround of a place like Burger King is about doing many things at once–some of which might be impossible.

E para fechar, uma bela provocação:

“In other words, thank you America, for compelling our elites to put the strategic back into strategic advertising.”

No Recife, o jornal popular “Aqui PE” lançou campanha oferecendo um engradado de cerveja e colocou na primeira página com a manchete: “A gente paga uma cerveja pra quem achar o Belchior”.

O Jornal ’Aqui PE’ ainda se aproveita da má fase do Sport no campeonato para perguntar: “Quem aparecerá primeiro? O Belchior ou o futebol do Sport?”

É o Meia Hora dando aula.

Li na Folha

!!!!!!!!!!!!!!!!!