Rolou dia desses a 140 Conference. São 140 palestrantes – artistas de hollywood, jogadores de poker, CMOs, jornalistas, atletas e por aí vai – para falar sobre o twitter. Fizeram uma lista de 10 ensinamentos advindos dessa conversa. Abaixo, os que eu achei interessantes:
Twitter provides the opportunity to bring three dimensions to people, experiences, companies and brands that previously were one dimensional. Poker players now Tweet from the table because it gives their fans access to how they are thinking and feeling, material they just wouldn’t find even in vertical “Poker media”. MSNBC used Twitter to bring a conventional White House documentary to life, by Tweeting in real time, viewers got to see through Twitter what really was going on in the White House.
There’s A War for Control: The incumbents aren’t going to let control slip from their hands very easily. The sports leagues have been trying hard to impose rules on the who, what and when of Tweeting. Clearly they have media contracts to protect and enforce. The same might be true for the Hollywood studios who are going to try and control what “talent” can and can’t do on Twitter.
Twitterintegration is Easy: It seems like that we are going to see Twitter as an integrated entity into many parts of our media experience; from concert viewing, to sports journalism and political coverage, this looks like something that’s here to stay.
It’s the Intern, Stupid: While many companies have highly paid employees and even outside consultants trying to solve the social media and Twitter problem, many of the companies that are achieving the most success, (Virgin America especially) have an intern at the helm. Smart, young folks who get the brands they are working for and get the channel.
