Reality Mining defines the collection of machine-sensed environmental data pertaining to human social behavior. This new paradigm of data mining makes possible the modeling of conversation context, proximity sensing, and temporospatial location throughout large communities of individuals.
Tem projeto com reality mining no forno.
Via Stowe Boyd
Now what’s going on in commercials like these?
Certainly there are some statements being made about the tea, but they’re very generic. I mean good tea, fresh tea, when a good cup of tea really counts and so on. Probably every other brand of tea throughout the last four decades has been saying more or less the same things. So what is it that’s making the difference? Well of course it’s the monkeys, stupid.
Somehow 30 seconds of entertaining nonsense leads to a situation where people not only choose this brand but will pay 35% more for it.
O Faris Yakob se deparou com um estudo muito foda, que pegou mais de 800 cases premiados por sua eficiência (vendas) e tentou encontrar uma fórmula.
“The most effective advertisements of all are those with little or no rational content.”
E pra fechar com chave de ouro, o Faris cita minha sex-symbol Jane McGonigal, que afirma que todos estamos no ” happiness business“
‘We believe that if you are going to invite yourself into someone’s living room you have a duty not to shout at them or bore them or insult their intelligence. On the other hand, if you are a charming guest and you entertain them or amuse them or tell them something interesting, then they may like you a bit better and then they may be more inclined to buy your brand.
Um bando de gente apontou, resumidamente, 5 tendências para a plataforma mobile em 2020. Leitura interessante.
Complementando o post aí de baixo, mais uma idéia fascinante e assustadora, desta vez do futurista Ray Kurzweil. Trata-se de uma simulação a partir da nanotecnologia:
In his book, The Singularity is Near, futurist Ray Kurzweil describes how a nanotechnology powered neural network could give rise to the ultimate virtual reality experience. By suffusing the brain with specialized nanobots, he speculates that we will someday be able to override reality and replace it with an experience that’s completely fabricated. And all without the use of a single brain jack.
Here’s how:
First, we have to remember that all sensory data we experience is converted into electrical signals that the brain can process. The brain does a very good job of this, and we in turn experience these inputs as subjective awareness (namely through consciousness and feelings of qualia); our perception of reality is therefore nothing more than the brain’s interpretation of incoming sensory information.
Now imagine that you could stop this sensory data at the conversion point and replace it with something else.
That’s where the nano neural net comes in. According to Kurzweil, nanbots would park themselves near every interneuronal connection coming in from our senses (sight, hearing, touch, balance, etc.). They would then work to 1) halt the incoming sensory signals (not difficult—we already know how to use “neuron transistors” that can detect and suppress neuronal firing) and 2) replace these inputs with the signals required to support a believable virtual reality environment (a bit more challenging).
As Kurzweil notes, “The brain does not experience the body directly.” As far as the conscious self is concerned, the sensory data would completely override the feelings generated by the real environment. The brain would experience the synthetic signals just as it would the real ones.
Em me sinto um primata pensando assim, mas esse futuro aí em baixo deve ser uma merda, apesar do texto – assinado por Nick Boltrom, professor de Oxford – ser do caralho.
Intelligence is a big deal. Humanity owes its dominant position on Earth not to any special strength of our muscles, nor any unusual sharpness of our teeth, but to the unique ingenuity of our brains. It is our brains that are responsible for the complex social organization and the accumulation of technical, economic and scientific advances that, for better and worse, undergird modern civilization.
All our technological inventions, philosophical ideas and scientific theories have gone through the birth canal of the human intellect. Arguably, human brain power is the chief limiting factor in the development of human civilization.
Unlike the speed of light or the mass of the electron, human brain power is not an eternally fixed constant. Brains can be enhanced. And, in principle, machines can be made to process information as efficiently as—or more efficiently than—biological nervous systems.
There are multiple paths to greater intelligence. By “intelligence,” I here refer to the panoply of cognitive capacities, including not just book smarts but also creativity, social intuition, wisdom and so on.
There are traditional means of enhancing intelligence, like education, and newer means like biotechnology. Perhaps the smartest and wisest thing the human species could do would be to work on making itself smarter and wiser. In the longer run, however, biological human brains might cease to be the predominant nexus of earthly intelligence.
O texto completa tá na Forbes.
“New tools give life to new forms of action…eroding the institutional monopoly on large-scale coordination… We are seeing an explosion of experiments with new groups and new kinds of groups.” Clay Shirky, Here Comes Everybody, 2008
Amém.
Lendo sobre o assunto ai de cima, me deparei com algumas novas realidades baseadas na vida digital.
… the digital environment is accepted almost everywhere and we see how proven concepts from the digital realm are gradually seeping into our physical environment. We call this phenomenon a ‘boomeranged metaphor’.
E pensar que nossos antepassados tiveram a 1ª experiência semelhante com a invenção da lâmpada.
When Edison first introduced his electric lamps, signs were hung in the room explaining that a lamp was not a candle and that you could simply use the switch by the door, instead of lighting it with a match. While today, we don’t think of light bulbs as ‘media’, back in the 19th century, electrically simulated candlelight was still a radically new and unfamiliar technology that needed some explaining.
Muito foda!
Esse é o trailer do filme Typeface, um documentário sobre tipografia que traz uma ótica fascinante da história dos tipos na contemporaneidade. Este filme vai ser de interesse para os entusiastas de arte e design gráfico. Resta aguardar sair por aqui.
Typeface focuses on a rural Midwestern museum and print shop where international artists meet retired craftsmen and together navigate the convergence of modern design and traditional technique.
Um sujeito resolveu escrever um texto apontando 5 razões para a morte do planejamento. Eu, enquanto redator metido a planejador, achei a provocação sensacional.
Strategy is too important to be left to the strategists. Advertising and brand strategy ought to be done by the smartest people at the agency. I don’t care if their titles are art director, billing supervisor, or ceo. The most important thing an agency does is make ads — and the ads are worthless if the strategy isn’t right. In my experience, the ability to synthesize an imaginative strategy is unrelated to job title. It has to do with intelligence. Let the most intelligent people do the strategizing, regardless of their titles.
Any technology that is going to have significant impact over the next 10 years is already at least 10 years old. That doesn’t imply that the 10-year-old technologies we might draw from are mature or that we understand their implications; rather, just the basic concept is known, or knowable to those who care to look.
The heart of the innovation process has to do with prospecting, mining, refining, and goldsmithing. Knowing how and where to look and recognizing gold when you find it is just the start.
Via PSFK e Business Week
