“One word: Networks”

Excelente post do Mike Arauz acerca de um post do também excelente Bud Caddell.

The difference between what everyone has been doing, and what everyone needs to do is networks. We no longer create messages and experiences for groups of individuals; rather we create integrated experiences across all media environments that are specifically designed to serve and empower networks of connected people.

Bud describes an emerging creative capability that he sees as a viable future service: Platform Builders. I’d go further. I think that all groups of people who come together to offer creative services to companies in order to help those companies communicate with people about their products or services, need to organize their ideas around a deep understanding of the communities of connected individuals who are drawn together by their shared values, goals, and interests.

Uma conclusão foda:

There is no longer any interaction that an individual may have with a brand, company, product, or service that disconnected from all the people they know, and the people that share their interest in that experience.

Sem mais.

Provocação foda

Em tempos de comunicação frenética, que tal um twitter que só permite posts com mais de 1.400 caracteres? Slow comunication rulez, motherfucker! Eis o texto tirado da apresentação da JWT postada abaixo:

A backlash against today’s proliferation of speedy and thoughtless Tweets, status updates and e-mails, and our always-on, skim-and-pass-along communication habits. Watch for more Web-based products and services like woofertime.com, a Twitter-parody site that requires at least 1,400 characters per post, and Email Addict from Google Labs, which forces 15-minute e-mail breaks by freezing the user’s e-mail window

JWT: 100 Things to Watch in 2010

Vale a leitura

E olha com quem eu me deparei:

Sabe o que é engraçado? Os gringos já estão de olho e nós, brasileiros, continuamos a assistir, anestesiados e ao mesmo tempo ainda mais polarizados (não, isso não é contraditório), um embate/plebiscito idiota entre PT (na verdade o Lula, que engoliu o PT) e PSDB. Triste Brasil, patéticos brasileiros.

Guinness + Rugby + RFID

Wow (sonoplastia que denota um misto de admiração e espanto proveniente de um sujeito embasbacado e boquiaberto)!

Guinness brought its positioning ‘It’s Alive Inside’ literately to life by putting RFID technology inside rugby balls and on players. Fraunhofer Institute created the innovative technology to measure the ball’s location 2000 times a second (!) and players’ location 200 times a second. The real-time data allows coaches and fans alike to analyze running pace and acceleration, passing speed and accuracy, impact of tackling and kicking power like never before – potentially changing the game for ever.

“What’s wrong with your faaaaace!?”

Your life is about to change. This is astounding film making. Watch ALL of it

Com essas exatas palavras, Damon Lindelof (produtor de Lost) apresentou ao mundo essa épica resenha de Star Wars: A Ameaça Fantasma. Não interessa se você caga baldes para Star Wars ou ama religiosamente a série, esse vídeo merece ser visto. Eu tento ficar longe de fanboys – talvez Star Wars tenha os piores deles – e foi isso que me fez hesitar antes de assistir. Imaginei o óbvio: um fanático choramingando sobre o quão ruim o filme é e como George Lucas matou a série.

Não podia estar mais enganado. Quando Lindelof diz “astounding film making” ele tá falando sério. O cara praticamente criou um documentário de 70 minutos (dividido em 7 partes no Youtube) onde ele analisa o filme de maneira absurdamente construtiva e bizarramente divertida. Só vendo para entender.

Aí vão as 3 primeiras partes:

O link dos caras é www.redlettermedia.com. Lá da pra ver o trailer da resenha do segundo filme da série, A Guerra dos Clones. Sensacional.

Raghava KK: Five lives of an artist

Empunhem seus barbitúricos!

Papo cabeça é fichinha perto das inúmeras compreensões que essa palestra nos proporciona.

TED Talks With endearing honesty and vulnerability, Raghava KK tells the colorful tale of how art has taken his life to new places, and how life experiences in turn have driven his multiple reincarnations as an artist — from cartoonist to painter, media darling to social outcast, and son to father.

Conceptual Collisions

Tem vezes que eu me questiono se as mais de 100 abas de chrome abertas sobre os mais díspares temas são efetivamente produtivas dentro do meu trabalho.

But for knowledge workers charged with transforming ideas into products — whether gadgets, code, or even Wired articles — goofing off isn’t the enemy. In fact, regularly stepping back from the project at hand can be essential to success. And social networks are particularly well suited to stoking the creative mind.

Studies that accuse social networks of reducing productivity assume that time spent microblogging is time strictly wasted. But that betrays an ignorance of the creative process. Humans weren’t designed to maintain a constant focus on assigned tasks. We need periodic breaks to relieve our conscious minds of the pressure to perform — pressure that can lock us into a single mode of thinking. Musing about something else for a while can clear away the mental detritus, letting us see an issue through fresh eyes, a process that creativity researchers call incubation. “People are more successful if we force them to move away from a problem or distract them temporarily,” observe the authors of Creativity and the Mind, a landmark text in the psychology and neuroscience of creativity. They found that regular breaks enhance problem-solving skills significantly, in part by making it easier for workers to sift through their memories in search of relevant clues.

That doesn’t mean that employees should feel free to play Minesweeper at will, however. According to Don Ambrose, a Rider University professor who studies creative intelligence, incubation is most effective when it involves exposing the mind to entirely novel information rather than just relieving mental pressure. This encourages creative association, the mashing together of seemingly unrelated concepts — a key step in the creative process.

Pronto, não me questiono mais.

O Noah Brier, de quem eu roubei o título do post, destaca um trecho interessante:

A random scrap of information can trigger just the right conceptual collision. It’s hard to know which scrap might do the trick, but that’s the beauty of social networks — they constantly produce potential sparks, for free.

Da Wired

Collision

Mais um trabalho pancada de Max Hattler.

Max Hattler’s multi-award winning abstract political short film, in HD. Islamic patterns and American quilts and the colours and geometry of flags as an abstract field of reflection.

more about “Collision (by Max Hattler)“, posted with vodpod

Via Pablo Marques

1923

1923 is one of two new animation loops directed by Max Hattler, inspired by the work of French outsider artist Augustin Lesage. 1923 is based on Lesage’s painting ‘A symbolic Composition of the Spiritual World’ from 1923. The second loop, 1925, is based on Lesage’s painting ‘A symbolic Composition of the Spiritual World’ from 1925. It will be available soon.The films were created during 5 days in February 2010 with animators and CG artists at The Animation Workshop in Viborg, Denmark.

more about “1923“, posted with vodpod

Via Pablo Marques

Spin the Bottle

App foda!

Via B9