Plutchik Emotion Circumplex

Do Robert Plutchik:

Robert Plutchik’s psychoevolutionary theory of emotion is one of the most influential classification approaches for general emotional responses. He considered there to be eight primary emotions – anger, fear, sadness, disgust, surprise, anticipation, trust, and joy. Plutchik proposed that these ‘basic’ emotions are biologically primitive and have evolved in order to increase the reproductive fitness of the animal. Plutchik argues for the primacy of these emotions by showing each to be the trigger of behaviour with high survival value, such as the way fear inspires the fight-or-flight response.

Plutchik’s psychoevolutionary theory of basic emotions has ten postulates.

1. The concept of emotion is applicable to all evolutionary levels and applies to animals as well as to humans.

2. Emotions have an evolutionary history and have evolved various forms of expression in different species.

3. Emotions served an adaptive role in helping organisms deal with key survival issues posed by the environment.

4. Despite different forms of expression of emotions in different species, there are certain common elements, or prototype patterns, that can be identified.

5. There is a small number of basic, primary, or prototype emotions.

6. All other emotions are mixed or derivative states; that is, they occur as combinations, mixtures, or compounds of the primary emotions.

7. Primary emotions are hypothethical constructs or idealized states whose properties and characteristics can only be inferred from various kinds of evidence.

8. Primary emotions can be conceptualized in terms of pairs of polar opposites.

9. All emotions vary in their degree of similarity to one another.

10. Each emotion can exist in varying degrees of intensity or levels of arousal.

Via Swiis Miss

“Facebook Blood Groups: Turning like into life”

É por essas e outras que eu me amarro na POKE

Via Paula Rizzo

Open APIs: State of the Market 2011

Via Tiago Dória

Huxley vs Orwell na tirinha mais foda de todos os tempos

 

Beani Babies

Ty Warner construiu um império de 6 bilhões fabricando Beani Babies, esse boneco aí da foto. A Business Insider revelou alguns dos segredos por trás desse sucesso:

Be cheap. Beanie Babies only cost about $5 to buy. Warner purposely made them cheap so that children could buy them with their allowance. This made the toys parent-free, impulse purchases.

Sell small. Most toy makers dream of getting their products in Toys “R” Us or Walmart, but not Ty Warner. He sought out small retailers instead.

Small retailers tend to sell upscale products. Selling Beanie Babies there made the $5 toys seem less cheap.

Using small retailers also limits availability. When Walmart places orders, it buys hundreds of thousands of items and makes them available everywhere. Scarcity was a major Beanie Baby marketing element.

Personification. Every stuffed animal in Warner’s collection was given a name, a poem, and a birthday. Warner did this so kids could relate more to their Beanie Babies, like they were real pets.

Originality. When Warner introduced his first line of Beanie Babies, other toy makers mocked his products. They said the stuffed animals looked like road kill because they were limp. But Warner didn’t question his line and pursued his vision.

Privacy. Warner is a mysterious man. He’s only done a handful of interviews despite his world-wide fame. It’s been said that it’s easier to worship something that is faceless. Warner’s closed-off lifestyle creates a sense of intrigue around his brand.

Surprise. Without warning, Ty would retire a line of Beanie Babies. When an animal was retired, all production of it was halted, making the few available in stores like Willy Wonka’s golden tickets. They instantly became valuable and highly desired.

The unannounced retirement tactic forced stores to stock up on every item Ty released; it also made people buy every Baby they could find, just in case it became rare and valuable.

Scarcity. Warner carefully controlled customer demand by creating a shortage of toys. After all, no one wants to collect something that’s easy to come by.

The most expensive Beanie Baby, Peanut the royal blue elephant, was sold for over $3,000 on eBay in 2000. It was one of the first in Warner’s collection and it was made “by error” with royal blue fabric. Because so few were available, it became the ultimate collectable item.

Faking death. Ty leaked to the press that all Beanie Babies “might” retire at the end of 1999. When customers heard the news, they went crazy and bought all the Beanie Babies they could find.

In the end, Warner allowed fans to save Beanie Babies from extinction. He encouraged them to vote on the website to continue their creation. This brilliant move got people involved around the world, and the uncertainty element sent sales through the roof.

A Berg London é meu pastor e nada me faltará

‘Product’ will be reinvented, just as music and media were reinvented by iTunes and blogs: there is a world appearing in between the big guys and the little hobbyists. The middle is getting filled in.”

If you look 50 years ago, or 100 years ago, the technology in our homes was the offcuts of the military, or of factories, of industry. Look at computers, which came in equal parts from the need to calculate ballistics in the world wars, and from Silicon Valley, which was at the heart of Cold War investment into space and rocketry. Or mobile phones, which came from battlefield communications. Or even dishwashers and washing machines, which were spin-offs of technology originated in factories.”

“Now you look, [and] the bleeding edge of technology in the home originates from consumer use. The iPhone is better than anything the military ever made. Toys are a great place to look for the latest technology. And even computers, which used to be driven by office use and mainframes, are now led by the nose by technology in personal tablets and laptops, used for games and consuming media. So we’ve flipped from the industrial to the domestic.”

“Although Apple has done enormously well on this flip — that is, the iPhone and iPad — I don’t believe this change has been fully understood or fully taken advantage of. We’re surrounded by these behemoths of mass consumption, mass production, mass media — and they’re all artifacts of an age of economies of scale, and margins measured in fractions of scents, and advertising at grand scales. These industrial assumptions no longer hold, and all kinds of new opportunities are opening up. So for me, I’m thinking about the home, and about short-run manufacture, and about robots, and about technology used by small social groups like families. How do we visualise and design for all of this? It’s all good fun.”

Via GigaOm

Lista clássica da JWT, versão 2011

Via Sílvio Meira

Information Blanket

Da BMB (Beattie McGuinness Bungay)

Lançado inicialmente em Uganda, o cobertor serve como proteção para crianças e um guia de informações sobre questões de saúde recém-nascido. Traz informações sobre amamentação, vacinas, a temperatura do corpo e sinais de alerta de doenças, todos impressos no idioma local. A BMB tem uma parceria com o Uganda Shanti Society, uma organização sem fins lucrativos dedicada a melhorar a saúde infantil e materna para ajudar a distribuir os cobertores. O público pode apoiar a iniciativa doando dinheiro no site. A proposta é levar o projeto a outras partes do mundo.

Via UoD

Juan Delcan

O cara é do Nola e tá recebendo um prêmio atrás do outro.

Via Brainstorm9