A melhor análise sobre a CES 2011:
This year’s show, Dediu argues, marks the end of the PC-era: it’s finally being disrupted. The basic concept of disruption is that a low-end offering (in this case, tablets) emerges to displace existing solution (PCs). The reason this takes place is that the current solution has improved to such an extent that it provides more performance than a majority of users able to usefully employ.
This means that the iPad and its many clones were not really the main story of the show. The main story — which almost nobody covered — was that this year’s CES marks the beginning of the end for Microsoft and Intel.
This transition has been a long time coming in the PC industry. Ironically enough, both of these two big players have seen the writing on the wall for almost a decade. But as is so often the case, incumbents find it immensely hard to disrupt themselves.
Both Microsoft and Intel have suffered from the same problem that most successful companies face when dealing with disruption. They cannot find a way to profitably invest in low-end offerings. Think about it from Microsoft’s point of view: now that Windows 7 has been developed, to sell another copy, they don’t have to do a single thing. Because of this, it becomes very hard for any executive to advocate the complete development of a low cost OS that will run on tablets: not only would it cost Microsoft a lot to develop, but it would result in cannibalization of its core product sales. Intel has the exact same issue. Why focus on Atom, or an even lower-end chip, when there is so much more margin to be made by focusing on its multi-core desktop processors?
This would be fine — except for the coming extinction of the PC.
The wheels are just starting to fall off. At CES, for the first time, almost all of Microsoft’s OEM partners abandoned Microsoft exclusivity; and Microsoft’s next-generation operating system has abandoned Intel exclusively for the first time. There’s no reason to believe that either of the two companies are going to be able to turn this around. On one hand, ARM processors are perfect for powering these handheld devices. Manufacturers can customize to their heart’s content. And Android is on track to dominate the operating system space (though maybe not profitably). Both ARM and Android — Armdroid — are providing everything that tablet manufacturers need, and doing it more effectively and at a lower cost than Microsoft and Intel are able to.