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Apresentação foda da POKE. A metáfora dos zumbis é certeira.

Via Paula Rizzo

Eu me amarro na Poke, já postei várias vezes sobre o trabalho dos caras. Enquanto o Ian Tait fica em Londres, o Danny Nathan trabalha na unidade de NY. Esse último foi a um evento e mostrou seus rabiscos.

A carefully curated collection of ideas, objects, and designs.

more about “Notes from UX Week SF 2009 | ThingsAm…“, posted with vodpod

Como de hábito, Poke mandando bem, dessa vez com o site do History Channel. Não tem um maldito elemento a mais nessa tela.

historypoke

A agenda de programação ficou do caralho:

history2

Se eu já falei, foda-se. Nunca é demais exaltar o q é bom.

As Court TV made a shift to embrace their new prime-time identity – truTV – they came to us with a mission. The brief was simple: “Agency X is handling our branding. Agency Y is building our website. We want you to tell us what’s missing.” So we presented them with a recipe that would change the world of television forever. Outlined in a 100-page handbook, we gave truTV an instruction manual for the creation of the first-ever “open sourced” TV network.

    more about “truTV on Vimeo“, posted with vodpod

Eles me fazem ter uma profunda vergonha.

O esquema abaixo foi desenhado pelo Danny Nathan, da Poke, a pedido de um professor seu. É interessante ver como funciona uma agência foda, mas o melhor mesmo quase me passou desapercebido.

Na segunda etapa do processo, no boxe inferior da direita, está escrito “demandas do cliente”. Na etapa seguinte, no mesmo boxe, lê-se “ignorar demandas do cliente”
process company

Tirada da entrevista do Danny Nathan:

We’re in the midst of a massive recession and a technological boom. The opportunities created by that mix are nearly unlimited.

O Ian Tait indicou uma entrevista de Danny Nathan, “creative strategist and Ux designer” da Poke NY. Só pra vc ter idéia do naipe do sujeito, ele colou com a Droga 5 para criar o projeto Million para o Departamento de Educação de Nova Iorque. Ele corrobora o que o Ian falou sobre Cannes e eu postei aqui.

But in my mind, most of the award shows don’t understand how to integrate the ideas of digital and the direction that the industry is moving in a way that can best evaluate the work. They’re too focused on a finished product that fits in the palm of their hand – a print ad, a tv spot, a single website – something that’s easy to wrap your head around. They don’t seem to understand that client work no longer fits into tidy little buckets. Some of my best work at POKE has lived in the form of a creative and strategic document, but it’s still client work.

Essa frase em negrito aí em cima é muito foda.

Fanfarrão, o Danny tentou se inscrever em Cannes.

I decided to humor myself this year by entering the Art Director’s Club Young Guns competition (this is the last year I’m eligible). I read the entry FAQ’s and there was some awesome stuff about how they’re trying to be open to new kinds of work and that if your entry didn’t fit into the “buckets” they’d outlined, just to give them a shout and they’d work with you. So I emailed to explain my problem: much of my best work doesn’t live in the form of single URL, but rather as a holistic idea that has to be explained with more depth. I simply asked if I could submit a .pdf for some of those ideas so I could best share it. The short, concise answer was NO.

That’s a problem. Until they re-think what the work can be and realize that our client work is often in the form of strategic and conceptual ideas, the industry will continue to struggle with how to recognize it.

Tem uma frase foda que resume bem a Poke:

One of the biggest things we talk/think about at POKE is the line between physical and digital and how we can blur that line to make our clients more significant, and more embraceable, in people’s lives.

Mais pra frente ele fala sobre um projeto chamado Culturious. Tem um vídeo explicando o projeto e mostra bem como funciona um “creative and strategic document” da Poke. A visualização das etapas é parecida com a que queremos fazer, com a diferença que é MUITO melhor.

more about “Culturious on Vimeo“, posted with vodpod

Segundo muita gente que esteve em Cannes, uma das melhores apresentações foi do ian Tait, da Poke. Só para você ter idéia, no meio da apresentação surgiu a mãe do Ian via Skype para descer o malho no trabalho da platéia. É lógico que o péssimo site de Cannes não disponibiliza a porra do vídeo, azar o nosso.

Mas lá no blog dele o Ian fala de um tweet do presidente do júri de Cyber:

20090630-dc5je5bkmm3s3tbts6xp58yhsn

Para explicar isso, o Ian usa como exemplo o site do Manchester City recentemente lançado pela Poke.

Interestingly it’s one of those projects that may never win awards. The innovation is subtle. The ‘big ideas’ and principles of the site are tucked away – and they’re things that have been decided, with the client, for the sake of the fans (no display advertising, no paid for video, integrated ticketing / shopping basket). But it works. For real people. In ways that they understand and will actually use.

Segundo o Ian, trata-se de um trabalho complexo, com uma puta equipe e várias fases. Mais Ian:

Of the 6 projects I’ve been involved with over the last couple of days only 2 of them could be considered campaigns or in any way ‘advertising’. The others are about creating tools or services, or things that sit at the core of a business. Online systems that become the lifeblood of a company or brand.

Mais a frente ele arremata:

And perhaps the fact that we’re doing bigger, longer, more involved and complex projects like this is one of the reasosns why digital agencies are only taking home 12/83 Cyber Lions.

Ei, finge que não é com você, não! Dói, né?

E acredite: isto tem MUITO a ver com nosso trabalho.

The real voyage of discovery consists not in seeking new landscapes but in having new eyes.”

Frase do Marcel Proust, tirada de uma apresentação do Ian Tait, da poke.

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