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As an observer and active participant of the social web for several years, I’ve seen the power of serendipity influence how business gets done. Business leads coming in through Twitter because the person inquiring somehow stumbled upon you via the web and after following you for a while, they decided it was time to talk business.

It’s like life. Some of you reading this right now have done business because you sat next to a person on a plane and struck up a conversation or was receptive to the being a part of a conversation after someone initiated it.

Esses e outros pontos de vista estão na palestra de Chris Brogan intitulada “The Serendipity Engine”. As atitudes online, especialmente no aspecto das mídias sociais e microbblogging, devemos chegar a um lugar que nos faz questionar sobre como a tecnologia invade as nossas vidas e como podemos escolher usá-la e usufruir dos acasos.

We want to separate business from real life—but the reality of life (and business) is that it’s messier than we like to admit. As Chris says, we need to figure out how we develop relationships that yield (I’ve experienced this in so many ways).

Serendipity is underrated because it’s fuzzy, intangible, and difficult to source our even put our finger on. It takes time. But we want results NOW. Faster. Cheaper. Better. Of course, there’s nothing wrong with this—if you’re in business, you’re in it to profit. But profit can be obtained in a number of ways.

Via David Armano.

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