Quando a BBH Labs anunciou o Google Chrome como seu mais novo cliente, eu fiquei muito curioso para ver o que os caras iam criar. Ainda mais que a Glue London também estava envolvida na criação. Pois bem, o comercial ficou foda, clique aqui e veja. Mas ainda mais foda é o making of e o texto explicando a idéia.
We took Google’s ingenuity & innovation as inspiration in developing the idea for seven short films (& an intro), demonstrating the benefits of Google Chrome. Every creation is built by hand, filmed in camera, with no special effects added. Even the music where Jacqui, the harpist, is playing is live on set. As it should always be with Google, the product is the hero. We celebrate the Chrome product, but we hope in a “Googley” way.
The films work as a longer single film of around 4 minutes, where the 8 films are merged together. We’ve designed annotations into the experience on YouTube; these are effectively hyperlinks to other films embedded into the film itself – like roll-over hotspots with links behind them. We hope this makes YouTube even more interactive. The transition device between films (the ‘notice board’) is based on annotations.
Via BBH Labs