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Eu não digitei errado não, é assim mesmo. Letra i, e nada mais.

Trata-se de um novo jornal português que impressiona pelo belíssimo trabalho feito por seus profissionais e por números impressionantes. Em seis meses, os caras já venderam o que esperavam vender em um ano.

Acredito que a melhor definição para o jornal é “não estruturado”. Isso é, não tem seções de esporte, economia.

São 4 as divisões de conteúdo criadas pelo i.

1. Opinion is the first section of the paper, based on the key word think. No other Portuguese paper starts out with opinion.

2. Radar is the second, accompanied by the key word know. Figueiredo said the assumption was that readers will already know a lot from other sources, but Radar aims to offer a quick overview of everything that has happened in the past 24 hours. The section is eight pages long, and the longest article is half a page.

3. Zoom is the third section, connected to the key word understand. The 22-26 page section looks at between eight and 13 topics in depth, with articles taking up one to ten pages. “We deal with these subjects with a lot of care, and we use the best teams,” Figueiredo said.

4. The fourth section is called More, linked to the key concept feel. This is where anything about people’s private, cultural, social lives goes. Figueiredo explained that the team did not want to give the section a more specific name, or the content would be limited

Segue trecho do manifesto i:

As an editor’s newspaper, “i” will need very strong editing of the news.

Editing must be one of the most important newsroom skills.

Editing means, first, to be selective.

Editing means, second, to write and rewrite to make the content better.

The new graphic model will be a perfect tool for this editing, editing, editing mantra.

E um comentário foda sobre os objetivos do jornal, que foca no que há de mais escasso: a atenção.

At the end of the day, our strength is not how many pages we print or how much information we deliver, but how much time our readers spend reading, not just looking or browsing.

Olha o naipe de uma página dupla que os caras fizeram para a eleição.

Pra fechar, um simpático vídeo mostrando um dia do jornal e lá embaixo uma foto da bonita redação.

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