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Já que a parada virou hype, uma pequena dose de realidade ministrada pela Forrester Research.

The 3D experience is only good for a handful of viewing experiences. I had one reporter in the run up to CES seriously ask me how long it would take to see the evening news in 3D. I said, “hopefully that will never happen.” 3D viewing requires focused attention, and only a few people can do it at a time because the ideal 3D experience can only occur with a fairly direct view of the TV (don’t let TV makers kid you about viewing angles—you can see the 3D effect from an angle, but it’s distorted and not nearly worth sitting through a 2-hour movie for). Gaming is the ideal environment for 3D—gameheads stare straight at the screen in immersive gameplay for hours. That’s why gaming will lead in 3D. Sports content is the best broadcast content suited for 3D, and movies are next in line.

No artigo o autor aborda ainda outros pontos interessantes e, apesar de apontar gargalos para a tecnologia 3D, se mostra um apaixonado pelo assunto:

You have no idea just how powerful 3D is in the right setting (massive screen, accompanied by surround sound). It has the ability to overwhelm the mind and manipulate our physical reactions (galvanic skin response, heart rate, adrenaline release, pupil dilation, even hormone release) on a level that nothing else can. And we humans have shown that we like such vicarious stimulation.

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