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So let’s get it on, motherfuckers!!!!

Why Apple May Dump Google

Dropping the top search engine as the default on the iPhone would cut Google off from valuable data about smartphone users

The rift between Apple (AAPL) and Google (GOOG) looks like it could get a whole lot wider. Apple is considering replacing Google as the default search engine on its iPhone with Microsoft’s (MSFT) Bing, according to two people familiar with the matter. Discussions between Apple and Microsoft have been going on for weeks, say the sources, who caution that a deal with Microsoft is not imminent and may never be reached.

Why would Apple consider replacing the world’s most popular search engine with Microsoft’s Bing? Apple will probably get more money from Microsoft. But the real advantage of a Bing tie-up for Apple is that it would cut Google off from some of the search data that’s the lifeblood of its business. Google has grabbed 65% of the traditional PC-based search market in large part because it has had far more information about what people are looking for and could use that to refine its search algorithms. If it can’t get the same kind of data as people shift their computing to the iPhone and other mobile devices, Google risks losing its edge in search. “This would be a significant blow,” says Jonathan Yarmis, analyst at the research firm Ovum. “Google would be cut off from the most important platform on the mobile Web.”

Para ler mais, eis a matéria da Business Week.

Enquanto lia, só conseguia me lembrar do Cartman, do Southpark, anunciando a plenos pulmões a luta épica entre paraplégicos.


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