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Porra,  olha que entendimento foda sobre filantropia, e como essa visão desembocou em uma idéia fantástica.

According to economist James Andreoni’s view of philanthropy, people don’t just donate money to save the whales. They donate to feel the “warm glow” that comes from being the kind of person who’s helping to save the whales.

Kiva, the world’s first person-to-person micro-lending website, harnessed this thinking to create a revolution in philanthropy. It empowers individuals to lend directly to unique entrepreneurs around the globe, creating personal connections that enhance the “warm glow.” The model has been extremely successful — moving more than $28 million to entrepreneurs who might not have attracted for-profit lenders.

Esse texto tava no site da Ideo, uma empresa que eu ainda não sei bem o que faz, mas eu sei que o que eles fazem é foda. Lá ainda tem uma idéia genial, que saiu da cabeça de um primeiro ministro japonês.

In summer 2005, then Prime Minister Junichiro Koizumi asked business leaders to let office workers remove ties and jackets and work in half-sleeve shirts from June to September. Doing so would lessen Japan’s environmental impact of corporate air-conditioning systems. The prime minister and his cabinet led by example, shedding layers to launch the first Cool Biz campaign.

The program sparked a massive menswear trend in Japan. The fashion industry profited by selling “Cool Biz Dress,” and designers turned what could have been an onerous government mandate into an opportunity for people to express themselves and redefine “cool.”

The program sparked a massive menswear trend in Japan. The fashion industry profited by selling “Cool Biz Dress,” and designers turned what could have been an onerous government mandate into an opportunity for people to express themselves and redefine “cool.”

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