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According to Web measurement firm Compete Inc., Facebook has passed search-engine giant Google to become the top source for traffic to major portals like Yahoo and MSN, and is among the leaders for other types of sites.

For years, Web content creators had to worry whether they had the proper level of search-engine optimization to make sure search engines listed them among the top results. Now, they have to consider what companies like Gigya offer – social-media optimization.

Using a snapshot of Web traffic from December, Compete’s director of online media and search, Jessica Ong, found that 15 percent of traffic to major Web portals like Yahoo, MSN and AOL came from Facebook and MySpace. The lion’s share of that traffic, 13 percent came from Facebook.

Google, which has profited handsomely from directing Web surfers to their destinations during the past decade, was third with 7 percent, just behind e-commerce site eBay, which had 7.61 percent. MySpace was fourth with just under 2 percent.

Eis o tamanho do problema do Google.

“But there’s always been one downside to search,” he said. “Consumers only spend about 5 percent of their time online searching and the other 95 percent of the time at the destination. Social media is quickly accounting for a large percentage of that 95 percent. Google’s biggest acquisitions, DoubleClick and YouTube, have been all about playing a big role in the rest of consumers’ Web usage.”

Ao ler esta matéria, senti que a placa tectônica abaixo de mim se moveu. Nem preciso falar sobre os abalos lá no Google, né?

Via San Francisco Chronicle

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