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“Motivations and behaviors across digital channels are examined and pontificated on as if they are completely new sets of behaviors that we have never seen before. In some ways, they are new, since new platforms are popping up every day that serve different purposes for different types of information and relationships between people. But the fundamentals of social behavior online shouldn’t be that surprising to us, because they are rooted in a long heritage (as in, centuries old) of group behaviors.”

De Johanna Beyenbach em um bom post do Clay Parker Jones.

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