Bom texto do Nieman Lab sobre vídeos online e seus desafios:
It’s no surprise that broadcasters have lots of moving pictures, but the “film” has not been easy to make readily accessible for web use and monetization. First off, there are formatting issues — TEM (Thought Equity Motion) does transcoding and digitization here. Then there are issues of knowing what’s in the video: Try finding video through search now, and it’s still far more limited than finding text. That’s a matter of tagging and metatagging, categorizing content to harvest the many keywords within. That takes some speech-to-text technology, a still-evolving art. Then you’ve got rights management and all the little things you have to do to make video commercially, contextually, and instantly available. All of that is what TEM calls “Managed Services.”
O NYT, como sempre, está a frente de seus concorrentes, já que é o primeiro veículo de mídia impressa cliente do TEM.
The New York Times. Video. Three years ago, that seemed like an oxymoron, save the Times’ occasional forays into TV experiments. Now, Times TV pops up in front of us on airplane TVs and news video has become an emerging feature of Times sites. As Apple and NYT staffers plot behind closed doors in the Times building, we can expect that Times video will be a key element of the iPad NYT launch.