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A Berg é uma empresa de design que a cada dia que passa me deixa ainda mais curioso. Eles têm um hábito foda de escrever um longo post sobre os rumos da empresa  o trabalho realizado ao longo da semana. E têm também um hábito foda de dar nome aos diferentes estágios da empresa. Há pouco tempo atrás o nome era Escalante. Para entender o significado, veja esta apresentação fodástica.

You may remember that I give names to periods of time of the studio. It helps us understand what what we’re doing now fits into bigger things, and is not the same as what came before or what we will after. Also it adds Mythic Resonance.

I would say we are no longer in Scenario 4. That was the period of somewhat uncontrolled growth we’ve been in for these past two months. I think we’re through the worst of it. We’ve figured out how to ride that particular crocodile. There’s a lot broken (our contracts are a shambles; we need better ways of recording expenses; we need to figure out how to bring more discipline to our own projects). But knowing what’s broken is 50% of making fixes. So: we’re coming out the other side of Scenario 4. It didn’t kill us, at least not outright. What next?

Aí o cara fala que no estágio atual eles estão em uma fase de grandes expectativas, ansiosos para que os projetos ganhem as ruas e as críticas.

In the back of my mind I’ve been calling it Jupiter Space.

There’s a bit in the film 2001 where the ship Discovery has made its long voyage across the solar system, from Earth space across deep space and into Jupiter space, and it’s just there. The ship is the same as during the journey, maybe a bit battered. Nothing’s happened yet. But there’s Jupiter, lofty and looming, reminding you where you are. A long way from home. Who knows where you’ve got to, but you’ve gotten there. Holy shit, Jupiter.

So that’s what it feels like and that’s what I see, in my mind’s eye. We built a ship, we took a journey, holy shit there’s an enormous gas giant right there out the window, what now? Who knows, let’s figure it out. Jupiter Space.

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