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Porra, Steve! Tirar o Scracth da loja de aplicativos é vacilo, porra, a idéia é do caralho!

…Apple has banned all third party software from creating ipod apps. What they did to scratch was nothing compared to what they did to Adobe. Flash CS5’s biggest feature was the ability to make flash programs for the iphone and because Apple has banned this the usefulness of flash CS5 has gone down a lot. Its a business decision. Apple wants to be in complete control of what can make apps for their machines so they ban all app creators except their own…

Vodpod videos no longer available.
more about “Steve Jobs vacilão“, posted with vodpod

Scratch is a new programming language that makes it easy to create your own interactive stories, games, music, and animations—and share your creations in an on-line community.Featuring: Mitchel Resnick, Natalie Rusk, Andres Monroy-Hernandez and Jay Silver. Video production: Paula Aguilera, MIT Media Lab.

Para entender a estratégia da Apple, eis uma belíssima análise do Monday Note

Who, in his right mind, expects Steve Jobs to let Adobe (and other) cross-platform application development tools control his (I mean the iPhone OS) future? Cross-platform tools dangle the old “write once, run everywhere” promise. But, by being cross-platform, they don’t use, they erase “uncommon” features. To Apple, this is anathema as it wants apps developers to use, to promote its differentiation. It’s that simple. Losing differentiation is death by low margins. It’s that simple. It’s business. Apple is right to keep control of its platform’s future

Steve Jobs has seen enough in his 34 years in the computer business to know, deeply, that he doesn’t want to be at the mercy of cross-platform tools that could erase Apple’s competitive advantage. He doesn’t want to wait and beg and bitch and moan until Adobe supports the registers on Apple’s player organ. (Diplomatically or not, Jobs recently called Adobe “lazy”… But that was intra muros, in an internal all-hands company meeting.)

Does anyone mind that Jobs won’t sacrifice the truly strategic differentiation of the iPhone platform on the altar of cross-platform compatibility? Customers and critics don’t. They love the end-result. Nor do developers.

Estrategicamente não há muito o que se questionar. Mas fato é que esta medida coloca os desenvolvedores dentro de uma caixa, de uma limitação escrota. Joe Hewitt, um dos mais famosos desenvolvedores, reagiu a decisão de Steve Jobs e parou de criar aplicativos para a plataforma apple. Eis a justificativa:

My decision to stop iPhone development has had everything to do with Apple’s policies. I respect their right to manage their platform however they want, however I am philosophically opposed to the existence of their review process. I am very concerned that they are setting a horrible precedent for other software platforms, and soon gatekeepers will start infesting the lives of every software developer.

The web is still unrestricted and free, and so I am returning to my roots as a web developer. In the long term, I would like to be able to say that I helped to make the web the best mobile platform available, rather than being part of the transition to a world where every developer must go through a middleman to get their software in the hands of users.

Quem está certo? Os dois. Cada um defende o seu, mas sem dúvida nenhuma as justificativas dos desenvolvedores são muito mais nobres que as justificativas da empresa californiana. Realmente seria escroto um futuro onde os desenvolvedores teriam que passar suas criações ao crivo de grandes empresas. Se as outras empresas adotarem a mesma postura, o cenário realemente ficaria escroto.

O papo é um tanto romântico, e eu critico o romantismo que cerca a web com frequência, mas essa atitude da Apple nada mais é do que uma tentativa de sufocar a concorrência. A Apple diz se preocupar com a experiência do usuário:

“We’ve been there before, and intermediate layers between the platform and the developer ultimately produces [sic] sub-standard apps and hinders the progress of the platform.”

Eu tenho lá minhas dúvidas. E torço para que mais desenvolvedores sigam os passos de Joe. E que as empresas não adotem a mesma postura de Steve Jobs. Postura esta que mostra que a Apple consegue dar muito certo mesmo fazendo muita coisa errada.


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