Nada como uma bela voadora nos córneos de uma das expressões mais babacas já criadas:
“Great brands have never been created by “branding”. Great brands have been created by excellent product advertising and patience… The idea that a strong brand can be created through branding is wrong”
“Sometimes, the more actively and directly you address a problem, the worse it gets. It´s the same in marketing. You want to have a strong brand? QUIT BRANDING. A strong brand is by-product”
Do fodástico livro The Ad Contrarian.