Skip navigation

Maital’s big concept is the need to Zoom In-Zoom Out to reach creative solutions. First, learn all you can about the product you want to reinvent. Then “zoom out” to identify relevant ideas that might be helpful.

“Great creative people are imitators, adopters,” he says. “They see what’s going on around the world and incorporate it into their own projects.” Then you zoom in again to adapt the right solution to your problem.

Via

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: