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Esse maluco é engraçado e tem uma visão bem ácida do mercado, como se pode ver neste texto:

On Monday, they had a piece titled Cannes Grows Up… Which is the usual ad trade reportage, head firmly shoved up arse exercise, talking about how from next year it will no longer be an “Advertising” festival, it will henceforth become known as an “Effectiveness” festival… Which means exactly fucking what? Perhaps it’s like deciding that the “Oscars” will no longer be a festival for motion pictures, but will become a once a year gang-bang dedicated to determining which movie increased the sales of popcorn by the largest margin, while signing up the highest number of pre-death, crypt buying, vampire movie watching fucktards!

De longe, essa é a melhor definição sobre os festivais:

Advertising award shows have always been a bit of a “nudge-nudge, wink-wink” inside joke for those of us in the business.

Via PSFK

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