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Apresentação foda do chefe de UX do Google no Reino Unido. Dizem que esse cara tá por trás do Google Me, suposto rival do facebook.

Social networking is a complex, fascinating puzzle that we’re just beginning to solve. Technologists as a group are making great strides in user adoption and functionality, but we’re still missing some important elements that would allow our online lives to better emulate our real-world experiences.

In a killer 216-slides-with-footnotes presentation posted on SlideShare, Google UX researcher Paul Adams laid out the full gamut of challenges for today’s web designers. It’s a topic of great importance for every product designer, interface designer, web startup and social media consultant struggling with social groups in the online space.

Via Mashable

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