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‘In recent years, social scientists have come to appreciate what political, religious, and military figures have long known; that stories (narratives, myths, or fables) constitute a uniquely powerful currency in human relationships. . . . And I suggest, further, that it is stories . . . of identity — narratives that help individuals think about and feel who they are, where they come from, and where they are headed — that constitute the single most powerful weapon in the leader’s . . . arsenal.’

Via Inc Magazine

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