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Taí um belíssimo raciocínio. E como tal, não é estranho que seja da BERG, a mais foda das empresas de design.

Last Saturday, Matt Webb and I hosted a short session at O’Reilly FooCamp 2010, in Sebastopol, California.

The title was “Mining the Trough of Disillusionment”, referring to the place in the Gartner “Hype Cycle” that we find inspiration in – where technologies languish that have become recently mundane, cheap and widely-available but are no longer seen as exciting ‘bullet-points’ on the side of products.

For instance, RFID was down in the trough when Jack and Timo did their ‘Nearness’ and ‘Immaterials’ work, and many of the components of Availabot are trough-dwellers, enabling them to be cheap and widely-available for both experimentation and production.

While not presenting the Gartner reports as ‘science’ – they do offer an interesting perspective of the socio-technical ‘weather’ that surrounds us and condenses into the products and services we use.

…they can expose a previously unexploited affordance or feature of the technology – that was not brought to the fore by the original manufacturers or hype that surrounded it. By creating a chimera, you can indulge in some material exploration.

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