A Mentez é a empresa mais bem sucedida em jogos online na AL, em especial no Brasil, e o Orkut é a principal plataforma. Em uma entrevista, o CEO da Mentez falou coisas interessantes sobre o mercado brasileiro. Comecemos com uma provocação. Ao falar das características dos jogos brasileiros, o cara diz que é muito importante injetar a cultura nacional no jogo:
“Another example is that in farming games in Brazil, users could steal from other users. That wouldn’t work in the US or Europe, but for Brazilian users it was a key functionality, and it’s a reason our farming game is number one in Brazil.”
A Mentez tem uma espécie de paypal bem peculiar:
[At Mentez] we have a strong monetization platform that’s a combination of online and offline. In Brazil, about 40 percent of people don’t have a credit card, so there’s a payment gateway to process cards, and 120,000 points of sale on the street, so users can go and buy the credits. Also, 35 percent of the population accesses the internet through cafes.
Orkut ou facebook?
Right now Orkut is huge, I believe the number one site in Brazil. My estimation is that it has over 50 million users. So for Orkut to keep growing is difficult. I don’t believe they’re growing because they have 80 percent penetration of internet users, and from what I’ve seen Google is investing in Orkut and they want to keep their leadership.
But Facebook is investing as well. The way that Facebook is growing in Brazil is with high-income users, people that speak English or have friends in the US. They’re very strong with the high-income users. However, the Brazilian market is a massive market, so if you want to be a player in Brazil, you need the rest, where Orkut has its leadership.
Para fechar, mais monetização:
The good news is that the Brazilian user’s monetization behavior is similar to the United States. Four to six percent of the user base does transactions, versus what I hear is about six to eight percent in the US.
For our only game that has been on the market for more than a year, we’ve seen users spend $10 per year. The life-cycle of our games, from what we’ve seen, is 8-12 months, but like in any other market they eventually get flat and start to decline.