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Sim, isso é o oposto de aumengted reality, um dos termos mais hippados dos últimos tempos. E certamente dos próximos.

Bem, esse post começa com um puta texto do Futurismic que eu li há um tempo (delicious, t amo!) acerca de uma visão um tanto assustadora da Realidade Aumentada. Essa é uma citação de Charlie Brooker:

Years ago, I had an idea for a futuristic pair of goggles that visually transformed homeless people into lovable animated cartoon characters. Instead of being confronted by the conscience-pricking sight of an abandoned heroin addict shivering themselves to sleep in a shop doorway, the rich city-dweller wearing the goggles would see Daffy Duck snoozing dreamily in a hammock. London would be transformed into something out of Who Framed Roger Rabbit.

What’s more, the goggles could be adapted to suit whichever level of poverty you wanted to ignore: by simply twisting a dial, you could replace not just the homeless but anyone who receives benefits, or wears cheap clothes, or has a regional accent, or watches ITV, and so on, right up the scale until it had obliterated all but the most grandiose royals.

At the time this seemed like a sick, far-off fantasy. By 2013, it’ll be just another customisable application you can download to your iBlinkers for 49p, alongside one that turns your friends into supermodels and your enemies into dormice.

Depois rola uma citação foda de Tim Maly, relacionando esse excesso de filtros aos spams:

The trajectory assumed is of increasingly powerful and impregnable filters. If that trajectory holds, then one expects an increasingly balkanized culture, full of isolated groups that think they have nothing in common.

But there’s a second set of actors in play, the ones being filtered out. As the first group works harder to filter out unwanted messages, the second works harder to break through. We see it in the arms race around advertising. We see it in politicians struggling to find new ways of reaching their audience. We see it in Google’s need to constantly change and update their pagerank algorithms as black hat SEOs learn to game the system.

So long as the arms race continues, the filters will get better without becoming perfect. And in those cracks, reality (or at least an alternate viewpoint) can intrude. Insofar as we believe that people can’t know in advance what is best for them or what information they should receive, we should celebrate inefficiencies in filters.

In every successfully delivered spam message, there is a ray of hope.

Foda, né? Pois bem, hoje me deparei com esse software criado pelo pessoal da Universidade Técnica de Ilmenau, Alemanha, e fiquei boquiaberto.

Um futuro muito escroto nos espera.

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