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Não é de hoje que ando lendo algumas coisas interessantes sobre fissuras na excelência do algoritmo de busca do Google. Por isso que fiquei feliz quando dei de cara com uma matéria da The Atlantic compilando as principais críticas ao gigante da busca. Assunto deveras interessante.

Google Is Like Bananas, says Felix Salmon at Reuters, expanding on the monoculture idea. He cites a recent New Yorker article explaining how the banana industry is at risk because the same species of banana (the Cavendish) is grown and eaten across the world. He continues: “Maybe if Google wasn’t a monoculture, there wouldn’t be quite as many SEO sites all trying to hit the jackpot of, however briefly, landing atop the Google search results. In general, monoculture is a bad and brittle thing–and that goes for search as much as it goes for bananas.”

Google Needs Sex, declares Paul Krugman at The New York Times. Krugman takes stock of the Google search debate, only to respond, “This makes me think of sex.” Why? Evolutionary theory, he explains, suggests that sexual reproduction is in part a defense against parasites: If each generation of an organism looks exactly like the last, parasites can steadily evolve to bypass the organism’s defenses … So the trouble with Google is that it’s a huge target, to which human parasites–scammers and spammers–are adapting.

Google Is a ‘Monoculture,’ argues Alan Patrick, “and thus parasites have a major impact once they have adapted to it.” In other words, he borrows the agricultural terminology to explain how Google’s market dominance translates into spammers wielding considerable influence–they can lavish so much attention on one search engine. “Half a decade after so many people began unquestioningly modifying their sites to serve Google’s needs better,” adds Anil Dash in response “there may start to be enough critical mass for the pendulum to swing back to earlier days, when Google modified its workings to suit the web’s existing behaviors.”

Google Is a Jungle, states Vivek Wadhwa at TechCrunch. Google, Wadhwa contends, has become “a tropical paradise for spammers and marketers. Almost every search takes you to websites that want you to click on links that make them money, or to sponsored sites that make Google money.”

É bizarro ver como a empresa que há dois anos atrás era absoluta hoje tropeça em suas prórpias pernas, enquanto assiste ao crescimento vertiginoso do facebook.

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