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O título do post é baseado em uma observação do fodástico Nick Carr sobre um texto de Justin E. H. Smith

If then there is a certain respect in which it makes sense to say that the Internet does not change everything, it is that human social reality was always virtual anyway. I do not mean this in some obfuscating Baudrillardian sense, but rather as a corollary to a thoroughgoing naturalism: human institutions only exist because they appear to humans to exist; nature is entirely indifferent to them. And tools and vehicles only are what they are because people make the uses of them that they do.

Consider the institution of friendship. Every time I hear someone say that Facebook ‘friendship’ should be understood in scare quotes, or that Facebook interaction is not real social interaction, I feel like asking in reply: What makes you think real-world friendships are real? Have you not often felt some sort of amical rapport with a person with whom you interact face-to-face, only to find that in the long run it comes to nothing? How exactly was that fleeting sensation any more real than the discovery and exploration of shared interests and sensibilities with a ‘friend’ one knows only through the mediation of a social-networking site? …

One would do better to trace [the Net] back far further, to holy scripture, to runes and oracle bones, to the discovery of the possibility of reproducing the world through manipulation of signs.


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