Skip navigation

Visão interessante do Gerd Leonhard sobre a empresa. Esses pontos foram tirados de uma palestra que o Gerd deu em Dubai:

  • Doing business with the new consumer is not a technology play, it is a culture play – marketers must build on emerging cultural practices, not emerging technology. Key to these emerging practises are social consumption, social transparency (the tyranny of transparency), social trust and the use of social currency (FB Credits)
  • Doing business with the new consumer is not a technology play, it’s a people play; technology will never replace people; people who use technology will replace people who don’t. The thing about people is that they are social – and they share; sharing should be hardwired into your value proposition – building share-ability into what you say and do (‘social brand actions’). And from this humanistic perspective, communicating why you do what you do is as important as explaining what you do and how you do it
  • Doing business with the new consumer is not a technology play, it’s a content play – businesses must become publishers as well as producers – connecting consumers to ‘likeable’ (filtered/curated) content as well as producing likeable products
  • In the new framework, Facebook is not a network, it’s a social OS enabling and empowering social action
  • To help businesses profit from the social OS, agencies must become proficient in the 5Cs – contextualising, connecting, curating, culling and collating
  • As a social OS, Facebook is the premier platform for social commerce – social commerce is the “new normal” – adding a social layer to retail will become a hygiene factor for successful commerce
  • The simple success formula for operating on the Social OS – create more value than you capture (Tim O’Reilly)

One Comment

  1. Ha


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: