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O fodástico Kevin Kelly juntou alguns provérbios do Marshall McLuhan. O que eu mais gostei é a frase aí do lado, que dá título ao post.

In this electric age we see ourselves being translated more and more into the form of information, moving toward the technological extension of consciousness.

Man the food-gatherer reappears incongruously as information-gatherer. In this role, electronic man is no less a nomad than his paleolithic ancestors.

It is a principal aspect of the electric age that it establishes a global network that has much of the character of our central nervous system.

By putting our physical bodies inside our extended nervous systems, by means of electric media, we set up a dynamic by which all previous technologies — including cities — will be translated into information systems.

Man becomes, as it were, the sex organs of the machine world…enabling it to evolve ever new forms.

Might not our current translation of our entire lives into the spiritual form of information seem to make of the entire globe, and of the human family, a single consciousness?

What would happen if art were suddenly seen for what it is, namely, exact information of how to rearrange one’s psyche in order to anticipate the next blow from our own extended faculties?

The world of the ear is more embracing and inclusive than that of the eye can ever be.

Ads are news. What is wrong with them is that they are always good news. In order to balance off the effect and to sell good news, it is necessary for newspapers and television to have a lot of bad news.

There is a desperate need for games in a highly specialized industrial culture, since they are the only forms of art accessible to many minds.

The telephone: speech without walls. The phonograph: music hall without walls. The photograph: museum without walls. The electric light: space without walls. The movie, radio, and TV: classroom without walls.

Just as we now try to control atom-bomb fallout, so we will one day try to control media fallout. Education will become recognized as civil defense against media fallout.

With TV the viewer is the screen.

Privacy invasion is now one of our biggest knowledge industries.

Essa frase aqui fala bem sobre modelos políticos e por que ditaduras sempre fracassarão:

Under electric technology the entire business of man becomes learning and knowing…and all forms of wealth result from the movement of information.

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