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Rory Sutherland talks about inefficiency, as demonstrated through examples. He outlines how perception and context impact a person’s decision-making process. Sutherland uses economics, an ad campaign for Shreddies and basic psychology to demonstrate how value is subjective.

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  1. […] já tinha postado aqui uma palestra foda do Rory. Lá pelas tantas, ele cita uma idéia foda para bancos.  A Colenso BBDO, de Auckland, […]

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