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‘Product’ will be reinvented, just as music and media were reinvented by iTunes and blogs: there is a world appearing in between the big guys and the little hobbyists. The middle is getting filled in.”

If you look 50 years ago, or 100 years ago, the technology in our homes was the offcuts of the military, or of factories, of industry. Look at computers, which came in equal parts from the need to calculate ballistics in the world wars, and from Silicon Valley, which was at the heart of Cold War investment into space and rocketry. Or mobile phones, which came from battlefield communications. Or even dishwashers and washing machines, which were spin-offs of technology originated in factories.”

“Now you look, [and] the bleeding edge of technology in the home originates from consumer use. The iPhone is better than anything the military ever made. Toys are a great place to look for the latest technology. And even computers, which used to be driven by office use and mainframes, are now led by the nose by technology in personal tablets and laptops, used for games and consuming media. So we’ve flipped from the industrial to the domestic.”

“Although Apple has done enormously well on this flip — that is, the iPhone and iPad — I don’t believe this change has been fully understood or fully taken advantage of. We’re surrounded by these behemoths of mass consumption, mass production, mass media — and they’re all artifacts of an age of economies of scale, and margins measured in fractions of scents, and advertising at grand scales. These industrial assumptions no longer hold, and all kinds of new opportunities are opening up. So for me, I’m thinking about the home, and about short-run manufacture, and about robots, and about technology used by small social groups like families. How do we visualise and design for all of this? It’s all good fun.”

Via GigaOm

One Comment

  1. It’s arduous to seek out knowledgeable folks on this subject, but you sound like you already know what you’re speaking about! Thanks

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