Skip navigation

Tag Archives: AR

Sim, isso é o oposto de aumengted reality, um dos termos mais hippados dos últimos tempos. E certamente dos próximos.

Bem, esse post começa com um puta texto do Futurismic que eu li há um tempo (delicious, t amo!) acerca de uma visão um tanto assustadora da Realidade Aumentada. Essa é uma citação de Charlie Brooker:

Years ago, I had an idea for a futuristic pair of goggles that visually transformed homeless people into lovable animated cartoon characters. Instead of being confronted by the conscience-pricking sight of an abandoned heroin addict shivering themselves to sleep in a shop doorway, the rich city-dweller wearing the goggles would see Daffy Duck snoozing dreamily in a hammock. London would be transformed into something out of Who Framed Roger Rabbit.

What’s more, the goggles could be adapted to suit whichever level of poverty you wanted to ignore: by simply twisting a dial, you could replace not just the homeless but anyone who receives benefits, or wears cheap clothes, or has a regional accent, or watches ITV, and so on, right up the scale until it had obliterated all but the most grandiose royals.

At the time this seemed like a sick, far-off fantasy. By 2013, it’ll be just another customisable application you can download to your iBlinkers for 49p, alongside one that turns your friends into supermodels and your enemies into dormice.

Depois rola uma citação foda de Tim Maly, relacionando esse excesso de filtros aos spams:

The trajectory assumed is of increasingly powerful and impregnable filters. If that trajectory holds, then one expects an increasingly balkanized culture, full of isolated groups that think they have nothing in common.

But there’s a second set of actors in play, the ones being filtered out. As the first group works harder to filter out unwanted messages, the second works harder to break through. We see it in the arms race around advertising. We see it in politicians struggling to find new ways of reaching their audience. We see it in Google’s need to constantly change and update their pagerank algorithms as black hat SEOs learn to game the system.

So long as the arms race continues, the filters will get better without becoming perfect. And in those cracks, reality (or at least an alternate viewpoint) can intrude. Insofar as we believe that people can’t know in advance what is best for them or what information they should receive, we should celebrate inefficiencies in filters.

In every successfully delivered spam message, there is a ray of hope.

Foda, né? Pois bem, hoje me deparei com esse software criado pelo pessoal da Universidade Técnica de Ilmenau, Alemanha, e fiquei boquiaberto.

Um futuro muito escroto nos espera.

Esse cara é foda! Se liga na intro do cara:

“Augmented Reality will be one of the things that fundamentally define the 21st century”

“The internet allowed us to think with shared memory…Augmented Reality will allow us to see with shared eyes.”

Esta interface utilizando o recurso openFramework é cheia de imaginação e sombras artificiais, fruto do trabalho criativo de Joon Moon. A poética ocorre entre tons do mundo real e mundo virtual.

Garanto que o que vai abaixo, escrito por Charlie Brooker, é o melhor texto que você vai ler sobre o tema:

Years ago, I had an idea for a futuristic pair of goggles that visually transformed homeless people into lovable animated cartoon characters. Instead of being confronted by the conscience-pricking sight of an abandoned heroin addict shivering themselves to sleep in a shop doorway, the rich city-dweller wearing the goggles would see Daffy Duck snoozing dreamily in a hammock. London would be transformed into something out of Who Framed Roger Rabbit.

What’s more, the goggles could be adapted to suit whichever level of poverty you wanted to ignore: by simply twisting a dial, you could replace not just the homeless but anyone who receives benefits, or wears cheap clothes, or has a regional accent, or watches ITV, and so on, right up the scale until it had obliterated all but the most grandiose royals.

At the time this seemed like a sick, far-off fantasy. By 2013, it’ll be just another customisable application you can download to your iBlinkers for 49p, alongside one that turns your friends into supermodels and your enemies into dormice.

And don’t go thinking augmented reality is going to be content with augmenting what you see. It’s a short jump from augmented vision (your beergut’s vanished and you’ve got a nice tan), to augmented audio (constant reactive background music that makes your entire life sound more like a movie), to augmented odour (break wind and it smells like a casserole), and augmented touch (what concrete bench? It feels like a beanbag). Eventually, painful sensations such as extreme temperature and acute physical discomfort could be remixed into something more palatable. With skilful use of technology, dying in a blazing fireball could be rendered roughly half as traumatic as, say, slightly snagging a toenail while pulling off a sock.

Some people will say there’s something sinister and wrong about all of this. They’ll claim it’s better to look at actual people and breathe actual air. But then they’ve never lived in Reading. And anyway, even if they’re right, we’ll all ignore them anyway, because the software will automatically filter them out the moment they open their mouths.

In other words, over the coming years we’re all going to be willingly submitting to the Matrix, injecting our eyes and ears with digital hallucinogens until there’s no point even bothering to change our pants any more. Frightening? No. In fact, I’ll scarcely notice.

Via The Guardian.

Saiba você que este é um projeto de graduação. De Julia Yu Tsao.

Vodpod videos no longer available.

more about “A Physical Manifestation of Virtual S…“, posted with vodpod

Coisa fina, é lógico. Aqui, a realidade aumentada (AR) não foi em vão.

Taí outra empresa que você deve direcionar seus dois globos oculares e prestar bastante atenção.

É de lá que sairam projetos como Orange Balloon Race, Spot the Bull (q o afonso postou aqui já) e Twitter Bakery. Se você ainda não se deu por satisfeito, adivinhe quem os caras da Mother chamaram para criar seu site?

O Ian Tait trabalha lá e é um cara que eu acompanho há um tempo. Aqui tem um vídeo do cara em uma palestra sobre videogames. Segundo ele, sua grande missão hoje em dia é transportar o conceito de score dos games para a vida real. Bem, sobre isso recomendo a leitura desse excepcional transcrição de uma palestra da Jane McGonigal, referência quando o assunto são os jogos. Outra leitura recomendada é Amy Jo Kim, fundadora da Brain Shuffle. Aqui tem uma palestra dela – slides e resumo – que me despertou para esse tema.

Voltando a Poke, um projeto foda com realidade aumentada. A Mother fez um comercial com o RubberDuckZilla, um um pato gigante (veja o comercial). O desafio da Poke era dar vida a esse pato na plataforma eletrônica. Aí saiu isso:

Roubado da newsletter da Creativity:

Feeling tape measure-impaired? USPS users can now hold whatever they want to ship in front of a webcam and use a 3D hologram to figure out which size Flat Rate box for they need.

ups

O vídeo tá aqui.

É tão foda que dá até desânimo.

Vodpod videos no longer available.

A realidade aumentada aplicada de uma maneira que você nunca imaginou. Daqui.