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Tag Archives: barbarian

Puta experimentação da Toyota.

Isso me lembra um projeto do Barbarian Group pra GE que ilustra, de uma outra forma mas tão brilhante quanto, essa geração de energia através dos freios.

Via Contagious.

Dessa vez, uma apresentação mais ancorada no lado econômico da coisa. Isso é, os dois lados.

É por isso que esses malucos são fodas.

Quando estorou a crise, Rick Webb, um dos fundadores do Barbarian Group, enviou um e-mail para os funcionários explicando a crise. Em uma época de irracionalidade, sempre é foda ter alguém lúcido para mostrar o fio da meada:

So, then, Greenspan retired and Bernanke came into office and he was dealt a third kind of shit hand: that of astronomical oil prices, a second war in iraq, $3 a gallon gas and a dollar that was insanely weak in the world market. Everyone was scared of a recession early last year. Ah, how simple that all seems now. Bernanke started off strong and kept interest rates low to plow through a third hit to the economy using the tried and true tools of low interest rates. There was some grumbling about inflation – low interest rates mean cheap money means money buys less means it takes more to buy something means higher prices. If everything had gone swimmingly late last year, Bernanke was turning his eye toward fighting inflation, and would have started raising interest rates, making money more expensive, making it more expensive to buy a house.

Descobri esse e-mail no Noah Brier, que fala em “real calming influence”:

I was amazed by this during the financial crisis last year. As politicians were trying to figure out what to do with TARP there was an incredible lack of clarity about what was going on. I suspect this was because the politicians were being brought up to speed on how the financial system works and they didn’t want everyone to see, but I think it could have been a real calming influence to have someone sit down America and explain what the hell was going on.

O Barbarian Group tem como cliente a GE, e está com um projeto bacana, chamado GE Adventure. Neste site, o pessoal do Babarian posta sobre o período de aprendizado que eles têm sobre o negócio e os funcionários da GE antes de ter qualquer idéia. Pois bem, o Noah postou em seu blog sobre um encontro que teve com um especialista em propulsão da GE que, encantado com o pessoal da Barbarian, escreveu o seguinte:

One thing is that a lot of the folks I met are involved in something based off the internet, and their medium is information. This is pretty fascinating environment. Because the “barrier to entry” is so low, it’s relatively easy to very quickly try many different things on the web – and just see which one sticks. And that appears to be one of the keys to coming up with ideas… many cheap and quick iterations to maximize your ability to learn. I am trying to figure out how to apply this to my world, where it simply isn’t practical to build 10 different designs for a jet engine (at billions of dollars and many years of development) – and then take the best one – we’d go out of business! But it is something we can do on a smaller scale in the lab.

De longe, essas são as melhores linhas escritas até aqui sobre o soberbo projeto da BBDO NY e do Barbarian Group para a HBO. E de quebra, ainda tem umas referências teóricas pra lá de fodas. Vai uma palhinha:

Games and experiences are very similar. Each of them cannot be duplicated, it is different for each individual. Additionally, audience members play an active role in each. Finally, they each contain a theme that drives the story. HBO’s Imagine campaign contains all of the above; therefore it is both a game and an experience.

Rick Webb é um dos fundadores do Barbarian Group. Em coluna para a Boards Magazine, ele escreve sobre a ida ao bar para consolar uma amiga que tinha sido demitida de uma conhecida empresa que oferece vídeos online. Na mesa, tinham profissionais da área e pessoas que não têm a ver com o mercado, são apenas consumidores. De uma dessas pessoas, o Rick ouviu a seguinte frase:

“I can’t stand YouTube anymore because I can’t deal with how cheap everything looks,”

O Rick então dá sua opinião.

First, I think we mistook supply for demand. People wanted to watch video on the Internet. So they watched the videos that were available on the Internet. There wasn’t a whole lot of professionally produced content on the Internet, thanks to the reticence of professional content producers in getting their material online. But there was a ton of amateur, mildly entertaining, sometimes hilarious content. So we watched that instead.

Para corroborar sua tese, ele diz q uma rápida pesquisa pelos vídeos mais assistido do mês ou do ano mostra predomínio de conteúdo profissional. E agora, a frase que originou esse post:

The resetting to minimalism allows a new generation to learn the craft, as it becomes more accessible, and thus begins the cycle of appreciating the well-crafted.

Mais para o final, Rick conclui:

So, now, I believe both of these cycles are coming to an end. Hulu and Comcast’s TV Everywhere are bringing the high-production-value television we’ve always loved online. Netflix is bringing the films. Revision 3 and NextNewNetworks and the like are filling in the middle. A new supply is there to satisfy the demand.

Tava fuçando o site do Barbarian Group e me deparei com a seguinte frase a respeito do vídeo abaixo:

Really, required viewing.

Faça como eu, obedeça e assista:

Ao falar que a publicidade sempre se baseou em espalhar anúncios por aí, Eugene se recorda de ter lido na bíblia um anúncio sobre um ótimo barco. Mas nada consegue ser melhor do que este sujeito pronunciando a palavra “pussy”.

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Via Barbarian Group.