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Tag Archives: busca

Da Breakfast NY

Via UoD

As brigas facebook vs google e microsoft vs google passaram para outro nível!

Tirei essa imagem de um puta texto do criador do Wolfram Alpha sobre inteligência artifical e Watson, o robô da IBM. Vale muito a leitura.

Não é de hoje que ando lendo algumas coisas interessantes sobre fissuras na excelência do algoritmo de busca do Google. Por isso que fiquei feliz quando dei de cara com uma matéria da The Atlantic compilando as principais críticas ao gigante da busca. Assunto deveras interessante.

Google Is Like Bananas, says Felix Salmon at Reuters, expanding on the monoculture idea. He cites a recent New Yorker article explaining how the banana industry is at risk because the same species of banana (the Cavendish) is grown and eaten across the world. He continues: “Maybe if Google wasn’t a monoculture, there wouldn’t be quite as many SEO sites all trying to hit the jackpot of, however briefly, landing atop the Google search results. In general, monoculture is a bad and brittle thing–and that goes for search as much as it goes for bananas.”

Google Needs Sex, declares Paul Krugman at The New York Times. Krugman takes stock of the Google search debate, only to respond, “This makes me think of sex.” Why? Evolutionary theory, he explains, suggests that sexual reproduction is in part a defense against parasites: If each generation of an organism looks exactly like the last, parasites can steadily evolve to bypass the organism’s defenses … So the trouble with Google is that it’s a huge target, to which human parasites–scammers and spammers–are adapting.

Google Is a ‘Monoculture,’ argues Alan Patrick, “and thus parasites have a major impact once they have adapted to it.” In other words, he borrows the agricultural terminology to explain how Google’s market dominance translates into spammers wielding considerable influence–they can lavish so much attention on one search engine. “Half a decade after so many people began unquestioningly modifying their sites to serve Google’s needs better,” adds Anil Dash in response “there may start to be enough critical mass for the pendulum to swing back to earlier days, when Google modified its workings to suit the web’s existing behaviors.”

Google Is a Jungle, states Vivek Wadhwa at TechCrunch. Google, Wadhwa contends, has become “a tropical paradise for spammers and marketers. Almost every search takes you to websites that want you to click on links that make them money, or to sponsored sites that make Google money.”

É bizarro ver como a empresa que há dois anos atrás era absoluta hoje tropeça em suas prórpias pernas, enquanto assiste ao crescimento vertiginoso do facebook.

Projeto brasuca que eu já conhecia há um tempo mas minha ignorância ofuscou seu brilho até ver este vídeo. Se puder levar os dados do delicious pra Busk para lá irei eu.

Dá uma inveja do caralho!

Via UoD

Embasbacante, os caras botaram pra fuder!

O mais foda é que no final do vídeo o cara pede algum termo “obscuro” para colocar em seu sistema de busca e provar que os resultados apresentados não eram pré-criados. Aí alguém respondeu: “Brasil!”.

Via Brainstorm9

Joh  Battelle escreveu um post foda sobre a estratégia do Mr. Jobs.

…you just have to rethink what “search” really means. Last night Jobs said he had no interest in search. I am quite certain what he meant is he has no interest in HTML, “traditional” search. But think about what search really is, and I am certain, Apple will be in the search business.

Why? Well, as I said in the last post on the iPad (and rather hurriedly, and entirely my fault, poorly communicated to many of those who left comments), it’s all about the link. Perhaps I should have said, it’s all about the signal.

Sinal. Taí um conceito que o cara explica bem demais:

…never before have so many developers created mobile phone apps in such abundance. But think back to the last great platform where hundreds of thousands created value by making new services, content, and places where consumers might interact: yep, that’d be the web. A website is an app. And the platform of the web – it’s open. Anyone can build on it. And anyone can create signals from their “app” to another “app” – a link from one site to another. And anyone can share any data from any site to another site, or mash up those data streams to create entirely new kids of sites. Yep, it was rather a free for all, but over the past 15 or so years business rules have emerged, social norms have developed, an ecosystem has flourished.

Take yourself back to the early days of the web – just as now we are in the early days of what I’ve called before, and will call here, AppWorld.

Remember what a mess it was? How much noise there was, and how precious little signal? And what application emerged that found that precious signal, made sense of it, and helped us find our way? Yep, it was search, and the signal was the link, interpreted, of course, through PageRank and ultimately hundreds of other sub signals (click through, freshness, decay, etc.)

Now, think of AppWorld. Where’s the signal? Short answer is, we don’t have one. Yet.

The beauty of the link was that it became a proxy for engagement. It was where consumers were declaring their intent – signaling what they wanted from the web. That signal became the basis for a massive marketing economy. Google ascended. And content models were turned upside down (much to my delight at FM, I will admit).

Foda, né??

Well, if marketers are going to find value in AppWorld, they’re going to need a proxy for engagement, a trail of breadcrumbs, some signal(s) that show were consumers are, what they are doing, and ideally, predicts what they might do next…  Now there are hundreds of thousands. Soon there will be millions. Don’t tell me a Google like metadata play isn’t going to evolve inside such an ecosystem. After all, search did all those things for the web. But so far, we don’t have a similar signal for AppWorld. But we will. The data is already there.

Difícil achar um furo no raciocínio aí de cima.

Tchau, qr code!

Visual search techniques link online information to paper documents such as newspapers, magazines and posters. Users simply point their camera phone at any area on a page and take a picture. Our technology converts that picture into a link and retrieves the data it points to. This provides a “clickable paper” capability that makes paper documents as interactive as web pages and makes it possible for users to do things like “surf the newspaper.”

We have developed unique technology that converts both patches of text as well as photos and graphics to links. We will shortly deploy several iPhone apps to demonstrate the visual search capability to end-users. At the same time we will also deploy a server architecture (i.e. the Visual Search API) to allow anyone to build their own visual search system with their own content.

Foda, taí uma boa idéia.


So let’s get it on, motherfuckers!!!!

Why Apple May Dump Google

Dropping the top search engine as the default on the iPhone would cut Google off from valuable data about smartphone users

The rift between Apple (AAPL) and Google (GOOG) looks like it could get a whole lot wider. Apple is considering replacing Google as the default search engine on its iPhone with Microsoft’s (MSFT) Bing, according to two people familiar with the matter. Discussions between Apple and Microsoft have been going on for weeks, say the sources, who caution that a deal with Microsoft is not imminent and may never be reached.

Why would Apple consider replacing the world’s most popular search engine with Microsoft’s Bing? Apple will probably get more money from Microsoft. But the real advantage of a Bing tie-up for Apple is that it would cut Google off from some of the search data that’s the lifeblood of its business. Google has grabbed 65% of the traditional PC-based search market in large part because it has had far more information about what people are looking for and could use that to refine its search algorithms. If it can’t get the same kind of data as people shift their computing to the iPhone and other mobile devices, Google risks losing its edge in search. “This would be a significant blow,” says Jonathan Yarmis, analyst at the research firm Ovum. “Google would be cut off from the most important platform on the mobile Web.”

Para ler mais, eis a matéria da Business Week.

Enquanto lia, só conseguia me lembrar do Cartman, do Southpark, anunciando a plenos pulmões a luta épica entre paraplégicos.