– Spotify now has more than 250,000 subscribers in the seven countries where it’s rolled out. It’s growing by a couple of thousand subscribers per day.
– Subscription users get the client without ads, the mobile client (rolled out for iPhone, Android, Nokia phones and more to come), better audio quality and exclusive tracks.
– Eight million tracks cleared and licensed. Users can also buy tracks a la carte, and even subscribers actually also buy tracks.
– Seven million users have created 100 million playlists. Each playlist can be shared by e-mail, Facebookand Twitter. Thirty percent of playlists contain albums, counteracting the idea that the album is dead.
– Twitter is one of Spotify’s biggest traffic sources. People are discovering much of their new music through Twitter referrals.
– The next major trajectory of Spotify will be social. We didn’t know this in the beginning, but social is the key. People are sharing their music across borders, and musicians are gaining popularity outside of their home markets. People can discover new artists based on similarity to music they already like, and take advantage of the long tail.
E agora vem o que eu considero a melhor jogada do Spotify:
Spotify has a ton of data that can help artists, labels and managers figure out who and where their fans are — and how to monetize them. The next step for Spotify is data transparency: becoming that platform where artists can access the data. This is the kind of data iTunes doesn’t share.
Putz, os caras tão com a estratégia certinha pra fuder o Steve Jobs.
Spotify only needs a 10-12% conversion rate of free to paid users in any given territory to give the labels a decent return. Wells also revealed that Spotify was the fourth largest digital partner in terms of revenue contribution in 2009. The top three weren’t named, but it’s likely Apple’s iTunes and Google’s YouTubeare among them. Spotify has already taken over iTunes in terms of revenue contribution in its native Sweden.
O detalhe é que o Spotify ainda não entrou no mercado americano, o que deve acontecer ainda neste semestre.
SVP of Digital for Universal Music Group International Rob Wells revealed some of the financial details of the licensing agreements it has with Spotify for the first time. In the UK and Spain, Spotify pays a per stream royalty for each track users listen to. In its other four territories (France, Sweden, Finland, and Norway), the labels instead get a cut of the revenue generated from subscriptions and advertising. “That to me equates to a sustainable business model,” said Wells.
E quem fala que o Spotify oferece uma matemática financeira sustentável para as gravadoras é o manda-chuva da Universal Music Group, não é nenhum deslumbrado com a internet, não. Mas a matéria do Telegraph também traz um porém, por sinal muito bem resolvido.
Mr Wells said it was “lagging behind” in the UK and Spain because of the extremely high quantity of people using the service for free – meaning it was a more difficult task to convert 10 per cent of a much larger number into subscribers. Spotify has recently re-turned on the ‘invite only’ mechanism in the UK to limit the amount of users on the site.
Na Inglaterra, por exemplo, o cara ouve o que quiser por pouco menos de 10 libras, e não precisa aturar nenhuma propaganda. Na Suécia, por sua vez, o Spotify rende mais grana para as gravadoras do que a iTunes.
É, nem tudo é um mar de flores para a Nokia.
Music Ally has been passed details of the global uptake of Nokia’s Comes With Music service, which suggest it is struggling to make headway. As of July, Nokia had just over 107,000 active users of CWM in nine markets around the world.
That’s according to figures sent out by the company to record labels and distributors. In the UK specifically, Nokia had just shy of 33,000 active CWM users in July, up from 23,000 in April.
The full list of markets breaks down as follows (sorted by launch dates):
CWM ACTIVE VOUCHERS– JULY 2009
UK – 32,728 (launch date: Oct 08) Singapore – 19,318 (Feb 09) Australia – 23,003 (Mar 09) Brazil – 10,809 (Apr 09) Sweden – 1,101 (Apr 09) Italy – 691 (Apr 09) Mexico – 16,344 (May 09) Germany – 2,673 (May 09) Switzerland – 560 (Jun 09)
The figures don’t look good for Nokia, considering the investment it has made in Comes With Music. However, check the comparison between Brazil and Italy, or Mexico and Germany. There is evidence that CWM is doing better in emerging markets than in developed Western countries where there is more competition.
Via Pablo Marques.