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Muito foda o memorando que o novo CEO da Nokia, Stephen Elop, mandou aos seus funcionários:

Hello there,

There is a pertinent story about a man who was working on an oil platform in the North Sea. He woke up one night from a loud explosion, which suddenly set his entire oil platform on fire. In mere moments, he was surrounded by flames. Through the smoke and heat, he barely made his way out of the chaos to the platform’s edge. When he looked down over the edge, all he could see were the dark, cold, foreboding Atlantic waters.

As the fire approached him, the man had mere seconds to react. He could stand on the platform, and inevitably be consumed by the burning flames. Or, he could plunge 30 meters in to the freezing waters. The man was standing upon a “burning platform,” and he needed to make a choice.

He decided to jump. It was unexpected. In ordinary circumstances, the man would never consider plunging into icy waters. But these were not ordinary times – his platform was on fire. The man survived the fall and the waters. After he was rescued, he noted that a “burning platform” caused a radical change in his behaviour.

We too, are standing on a “burning platform,” and we must decide how we are going to change our behaviour.

Over the past few months, I’ve shared with you what I’ve heard from our shareholders, operators, developers, suppliers and from you. Today, I’m going to share what I’ve learned and what I have come to believe.

I have learned that we are standing on a burning platform.

And, we have more than one explosion – we have multiple points of scorching heat that are fuelling a blazing fire around us.

Foda, né? Tem mais paulada.

The first iPhone shipped in 2007, and we still don’t have a product that is close to their experience. Android came on the scene just over 2 years ago, and this week they took our leadership position in smartphone volumes. Unbelievable.

Via Engadget

Frase de Nathan Eagle, do MIT, na PopTech 2010.

Nathan Eagle, professor assistente do MIT, fez uma das apresentações mais interessantes. Começou provocando a platéia ao afirmar que, na realidade, o celular é uma tecnologia dos países em desenvolvimento. Regiões como África, por exemplo, estão usando e aproveitando bem mais a potencialidade da tecnologia móvel do que os chamados países desenvolvidos.

Em regiões em desenvolvimento, a telefonia móvel tem um impacto bem maior na vida das pessoas. Além do celular ser uma das principais (às vezes, única) porta de entrada para a internet, você precisa ter um telefone móvel para efetivamente fazer parte do sistema, ser um cidadão.

Praticamente quase tudo é feito por meio do celular – transações bancárias, contato com autoridades, compras e, o mais importante, a conquista de novos empregos. Segundo o professor assistente do MIT, trabalhadores braçais na África, se organizam, ficam informados e conseguem empregos por meio de SMS.

Essa importância da tecnologia móvel nos países em desenvolvimento se reflete nos números. Para cada usuário de celular nos países desenvolvidos, existem 4 nos países em desenvolvimento.

Eis um projeto fodástico do Nathan:

Eagle é o criador da txteagle, projeto que tem a ambição de permitir que as pessoas ganhem dinheiro ou créditos realizando atividades por meio do celular, na dinâmica de crowdsourcing. Essas atividades vão desde a tradução de textos até a colocação de tags em vídeos.

Se você quiser entender o título, sugiro Jan Chipchase e Tomi Ahonen.

O texto aí de cima é do Tiago Dória, cujo post sobre a PopTech 2010 ainda tem uma frase foda sobre serendipidade e o excesso de filtros:

Segundo Pariser, a web precisa de mais ruído. Todos esses sistemas que captam uma enorme quantidade de dados sobre a navegação, para mostrar resultados mais relevantes para a gente, são falhos em mostrar a diversidade da vida.

Trabalho embasbacante da WK London para Nokia:

O argumento e o making of são sensacionais:

Via Brainstorm9

FarFar e Nokia, como de hábito, mandando bem.

The Nokia Human Research Department spent months and months studying human reactions to slightly smaller objects before developing the N97 mini. Check out the bemusement when they created a miniature restaurant serving perfect portions of pleasurable pasta

Do caralho!

A 50 meter tall motorized signpost with one clear purpose, showing the way to good stuff all around the world. Based on the simplest form of giving someone directions (pointing) it lets you share the places you love, or tells you about the places others love. When the signpost is live it constantly turns and shows the distance and direction to new Good Things. Submit your favorite cafe, an upcoming concert or a rare record store and the signpost will automatically turn in the right direction and the giant LED screen will light up.

Signpost

The Good Things feature in Ovi Maps provide us with all the Good Things we post on the signpost. There we get the title, description, location and through some mapping magic we find out the direction and distance. When the Good Thing is ready we push it up on the signpost and turn it in the right direction.

How_works1

É, nem tudo é um mar de flores para a Nokia.

Music Ally has been passed details of the global uptake of Nokia’s Comes With Music service, which suggest it is struggling to make headway. As of July, Nokia had just over 107,000 active users of CWM in nine markets around the world.

That’s according to figures sent out by the company to record labels and distributors. In the UK specifically, Nokia had just shy of 33,000 active CWM users in July, up from 23,000 in April.

The full list of markets breaks down as follows (sorted by launch dates):

CWM ACTIVE VOUCHERS– JULY 2009

UK – 32,728 (launch date: Oct 08) Singapore – 19,318 (Feb 09) Australia – 23,003 (Mar 09) Brazil – 10,809 (Apr 09) Sweden – 1,101 (Apr 09) Italy – 691 (Apr 09) Mexico – 16,344 (May 09) Germany – 2,673 (May 09) Switzerland – 560 (Jun 09)

The figures don’t look good for Nokia, considering the investment it has made in Comes With Music. However, check the comparison between Brazil and Italy, or Mexico and Germany. There is evidence that CWM is doing better in emerging markets than in developed Western countries where there is more competition.

Via Pablo Marques.

British-based social travel website Dopplr is being bought by mobile phone titan Nokia for around €15m (£13.5m), according to reports.

The boutique travel company, which is based in London and Helsinki, launched in 2007 as a way for frequent travellers to keep track of their movements. After receiving around €1.5m in funding from The Accelerator Group and a number of private investors, the company expanded into travel tips and forged a series of partnerships with high-end brands such as Mr & Mrs Smith and Monocle.

Porra, a Nokia mandou bem demais.

Do The Guardian

Essa porrada vai ser boa.

Nokia anuncia que vai produzir laptops com 12 horas de bateria 16:00 Maior fabricante de celulares do mundo, a Nokia anunciou hoje na Finlândia que vai começar a produzir laptops. Declarou que “existe realmente uma oportunidade de levar uma nova perspectiva ao mercado de computadores pessoais”. A companhia vai lançar produtos com bateria de maior duraçao e conexao permanente. Segundo a Reuters, o primeiro netbook, o Nokia Booklet 3G, vai rodar Windows, terá processador Atom (Intel), oferecerá 12 horas de bateria e pesará 1,25 Kg. A Nokia já produziu computadores antes, mas descontinuou em 1991, quando se concentrou no segmento de celulares.

Do Blue Bus

Comercial da Nokia falando sobre as quatro telas: cinema, televisão, computador e celular. Interessante.