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Tag Archives: PSFK

Esse maluco é engraçado e tem uma visão bem ácida do mercado, como se pode ver neste texto:

On Monday, they had a piece titled Cannes Grows Up… Which is the usual ad trade reportage, head firmly shoved up arse exercise, talking about how from next year it will no longer be an “Advertising” festival, it will henceforth become known as an “Effectiveness” festival… Which means exactly fucking what? Perhaps it’s like deciding that the “Oscars” will no longer be a festival for motion pictures, but will become a once a year gang-bang dedicated to determining which movie increased the sales of popcorn by the largest margin, while signing up the highest number of pre-death, crypt buying, vampire movie watching fucktards!

De longe, essa é a melhor definição sobre os festivais:

Advertising award shows have always been a bit of a “nudge-nudge, wink-wink” inside joke for those of us in the business.


Assino embaixo do que o Lee Maicon fala.


Idéia boa e simples.

Historypin, created by the social movement We Are What We Do, who are partners with Google, is a virtual time machine that allows users to take a peek at what the world looked like way back when. The website, which launched in London in June 2010 uses Google Maps and Street View tech and hopes to become the largest user-generated archive of historical images

At our recent New York conference, Andrew Hoppin, the Chief Information Officer of the New York State Senate, spoke on how leveraging digital media and transparency could better generate social and political impact.

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more about “Andrew Hoppin: Open Gov“, posted with vodpod

Enquanto isso, no Brasil…

O trabalho desse cara é muito foda!

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more about “Nick Felton“, posted with vodpod

Mais uma palestra foda que rolou no evento da PSFK em NY. O careca esculacha.

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more about “Steven Grasse“, posted with vodpod

Para saber mais sobre o trabalho do cara, clique aqui.

Mais uma palestra do caralho que rolou na conferência do PSFK em NY dia desses. O projeto de “eye-tracking” é poesia pura.

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more about “Zach Lieberman“, posted with vodpod

“DIY has evolved. DIWO (Do It With Others) is the new trend.”

Eu já tinha visto alguma coisa dessa empresa, mas esse vídeo aí de baixo impressiona. O case da Liquor Store é estupendo.

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more about “Partners & Spade“, posted with vodpod

E agradeça ao Piers Fawkes por ter liberado todas as apresentações do evento que rolou em NY. Só palestra maneira!

Projeto embasbacante de Rob Walker sobre objetos e histórias. Muito foda.Vale a pena só para ouvir o cara falar, cabisbaixo, “we made some pie charts“.

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more about “Significant Objects“, posted with vodpod

Rob Walker started off the day at PSFK’s NYC Conference on Friday, April 9 with his presentation on Significant Objects, a project he launched with author Joshua Glenn aimed at exploring the fluid relationship between objects and value. In the project, Walker and Glenn take thrift store paraphernalia and bestow them with new meaning – fabricated narratives about their histories and significance – then resell the items online, often for several times their original price. With more than a hundred knickknacks already sold (each accompanied by a unique fictional tale conjured by such notable storytellers as William Gibson, John Wray, and Curtis Sittenfield), Walker and Glenn recently evolved Significant Objects to direct all the money earned from the sales of these newly valuable items to help support charitable causes.

Que idéia do caralho. E os resultados alcançados são de deixar qualquer um boquiaberto.

Developed by TBWA\Chiat\Day, the documentary-style branded content series re-staged classic games between high school sports teams 15 years after they took place – as recounted by the players themselves, several of whom are now professional athletes. Originally conceived as five webisodes (produced by Caviar Content), the show was picked up by Fox Sports Net in the fall and is now in its second season.

The integrated campaign was inspired by a statistic that only three in 10 adults over age 30 exercise regularly, and ultimately intended to rekindle the athletic instincts for those in that demographic. The digital component generated 154 million online impressions since its debut – not counting what the Fox Sports Net broadcast generated in terms of broadcast TV impressions for the brand.